The beverage industry has witnessed a growing trend in the creation of refreshing cocktails in a convenient, portable, and accessible format for consumers. With the introduction of ready-to-drink cocktails, the preparation process is eliminated, reducing the gap for consumers between a premium cocktail experience and convenience. This innovation appeals to health-conscious consumers with a low ABV, gluten-free, and vegan-friendly liquid that is approximately 100 calories per can. One of the trusted names in this category is VOK, established in Australia in the 1950s. As a proudly Australian made and owned brand, VOK has sustained brand growth over the years by ensuring quality and consistency of supply, cementing their position as a go-to option for consumers seeking a refreshing and convenient cocktail experience.