Product Brand Manager - FMCG F&B Industry

Job Overview:

CoLab is a thriving and innovative player in the FMCG beverage industry, specialising in the distribution, management, and development of a diverse range of alcoholic & non-alcoholic beverage brands sold throughout Asia Pacific. We are committed to delivering exceptional products that cater to various consumer tastes and preferences. To support our growth, we are seeking a highly motivated and dynamic Brand Manager to work closely with us on a number of initiatives, with the potential to become fully integrated into the team over time.

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Key Responsibilities:

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Brand Management:
• Manage all brand presentations to ensure consistent brand messaging and visual identity.
• Identify and communicate the brands USP’s in a clear and well- designed manner.
• Create and enhance brand/product information to support the sales process into key retailers.
• Develop brand messaging that conveys the value and benefits of our products.
• Monitor brand performance and track key brand health metrics.

Brand Strategy:
• Develop and execute comprehensive brand strategies and plans.
• Set clear brand objectives and KPIs, and track progress towards goals.
• Continuously analyse market trends and consumer behaviour to adapt brand strategies accordingly.

Brand Creation:
• Opportunity to develop innovative brand concepts that align with our company's vision and mission.
• Conduct market research to validate and refine brand concepts.

Marketing & Communications:
• Create and manage marketing campaigns that resonate with the target audience.
• Develop compelling content and creative assets.
• Ensure brand consistency in all external communications.